How NewsPhase Supports a Growing Ad-supported Online Publication.
How NewsPhase Supports a Growing Ad-supported Online Publication.
Developing new revenue opportunities for the news business is why we created NewsPhase.
At its core, NewsPhase has been created to increase overall traffic to online publications. Since traffic is directly tied to revenue growth, we’ve integrated the following technologies to assure you that your site will have the highest possible visibility within the community you serve:
- RSS syndication of your articles brings in traffic from large news aggregators.
- Advertising-compatible templating system allows you to run display ads and text ads as a part your publication’s standard look and feel, not as an afterthought.
- E-mail-A-Friend encourages new visitors to the site to increase the breadth of advertiser exposure.
- Comments and discussion encourage repeat visits and individual advertiser-to-consumer exposure.
- Automatic submission to social bookmarking sites like Digg and Netscape promotes increased public perception and mind share.
In addition, NewsPhase’s look-and-feel templating system allows advertising to be flexible, so that you can display different ads in different areas of your publication. For example, you could run an ad for a gift shop or florist in an obituaries section, or you could run a booster advertisement in a local sports section. If the community you serve is special-interest oriented, you could build a sponsorship program that is right for you, and NewsPhase will provide the flexibility your advertisers desire.